Here are just some quotes from the founder of Port Sunlight Village, William Hesketh Lever.  It is clear that he would be horrified at the proposed development.  They also further illustrate how Port Sunlight Village Trust is failing to "promote the ideas underlying the foundation of the village" as stated in its Articles of Association.

"The cottage home is the unit of the nation" William Hesketh Lever 1918

‘A child that knows nothing of God’s earth, of green fields, or sparkling brooks, of breezy hill and springy heather, and whose mind is stored with none of the beauties of nature, but knows only the drunkenness prevalent in the hideous slum it is forced to live in, and whose walks abroad have never extended beyond the corner public-house and the pawnshop, cannot be benefited by education. Such children grow up to depraved, and become a danger and terror to the State; wealth-destroyers instead of wealth-producers.’

From W.H.Lever, Land For Houses, 1898, p.5.

‘. . . there can be no reason why man should not make towns liveable and healthy . . . just as much subject to the beneficent influence of bright sunshine, fresh air, flowers, and plants, as the country.’

From W.H.Lever, Land For Houses, 1898, p.2.

‘All tenement dwellings, flats, and such devices for crowding a maximum amount of humanity in a minimum amount of ground space are destructive of healthy life.’

From W.H.Lever, Visit of International Housing Conference to Port Sunlight, 1907, pp.8-9.

I am positive, from all the statistics available, that the most healthy conditions of the human race are obtained where the home unit exists in a self-contained house, with the living rooms on the ground floor and the bedrooms on the floor immediately over.’

From W.H.Lever, Visit of International Housing Conference to Port Sunlight, 1907, p.9.

‘The picture of a cottage crowned with a thatched roof, and with clinging ivy and climbing roses and a small garden foreground suggesting old-fashioned perfume of flowers and a home in which dwell content and happiness. appeal straight to the heart of each of us, and there are few who can resist its quiet, peaceful influence for good.’

From Sir William H. Lever, Art and Beauty and the City, 1915, p.6.

‘. . . it is my hope, and my brother’s hope . . . to build houses in which our work-people will be able to live and see comfortable. Semi-detached houses, with gardens back and front, in which they will be able to know more about the science of life than they can in a back slum, and in which they will learn that there is more enjoyment in life than a mere going to and returning from work, and looking forward to Saturday night to draw their wages,’

From Messrs. Lever’s New Soap Works, Port Sunlight, Cheshire. Full Reports of the Ceremony of Cutting the First Sod, and Proceedings at the Inaugural Banquet, 1888, pp.28-29.